Corporate Direction

Business Focus

Ballard Power Systems designs and manufactures clean energy hydrogen fuel cells. Our fuel cell products transform two of the world’s most abundant elements – hydrogen and oxygen – into electricity … efficiently, effectively and with zero emissions. This promise of better energy brings with it the Power to Change end users' application development in such markets as material handling, backup power, residential cogeneration and heavy duty applications.

Ballard is focused on –

The commercial use of hydrogen fuel cells to provide clean energy solutions across a range of applications. We are leveraging focused fuel cell innovation, quality manufacturing expertise and a deep understanding of market requirements to develop leading products and go-to-market capabilities with our channel partners.

And

Ballard’s efforts are focused particularly on key fuel cell markets – material handling, backup power, residential cogeneration and heavy duty applications – as well as on important supporting business segments such as carbon fiber materials and contract technical services & manufacturing.

Ballard Fuel Cell Industry Model

Employees and management at Ballard are mobilized around a single mission … to accelerate fuel cell product adoption. With our proven technology, comprehensive range of fuel cell products and services, unsurpassed field experience and teams of highly-skilled people we believe we have what it takes to realize our vision …  Power to Change the World®.

 

Ballard’s Core Business Activities

Hydrogen fuel cell stack R&D and manufacturing
Ballard offers unbeatable application-specific fuel cell product quality and performance, built on R&D best-practices. Our technology leadership has resulted in many patents and market leading products. Ballard’s state-of-the-art manufacturing facilities are the industry standard, allowing statistical repeatability of 94% of our manufacturing processes. Our first fuel cell manufacturing facility, a 10,220-square-metre plant in Burnaby, B.C. which opened in 2000, is the world's first volume manufacturing facility for hydrogen fuel cells, and provides an additional competitive advantage for Ballard in bringing our fuel cell products to market.

Extensive in-house testing capabilities
Ballard maintains a fuel cell test facility that is unsurpassed anywhere in the world. The facility provides our product development and research teams an integrated method for evaluation of our product functionality, durability, reliability, safety and robustness. Utilizing well-engineered methods, effective and accurate execution techniques and technology that reduces waste, our test stands ensure the highest quality and reliability of Ballard products.

Applications engineering support to systems integrators & OEMs
Ballard’s dedicated applications engineering team develops collaborative technical relationships with our customers, to support their integration and implementation activities. This ensures our customers’ success in delivering effective end-user solutions.

Contract Technical Services
Daimler AG, Ford Motor Company and Ballard are shareholders in AFCC Automotive Fuel Cell Cooperation Corp. (AFCC), a private company focused on the development of hydrogen fuel cells for automotive applications. Ballard offers AFCC key testing, engineering, manufacturing and administrative services.

Ballard’s relationship with AFCC (and our minority ownership position in AFCC) provides important benefits, which are discussed more fully in the strategic partnership section of our website.

Customer support 
Ballard’s dedicated internal teams have deep market understanding and can provide tools to support fuel cell product introduction to end-users. In addition, Ballard’s extensive participation in demonstration programs around the globe has allowed us to develop a customer support team second to none, earning us recognition as the most trusted fuel cell stack supplier in the industry. 
 

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