| Customers | We take time to understand customer needs, do whatever it takes to deliver on commitments and aim to exceed our customer’s expectations. | |
| Teamwork | We work cooperatively to foster trust, full participation and respect. | |
| Creativity | We are inventive, resourceful and seek the best solutions to reach our goals. | |
| Communication | We realize that it takes courage to change and communicate that change clearly as we evolve; always accepting feedback to improve what we do. | |
| Results | We believe in Ballard‘s vision, working with passion and pride to deliver to the market and our customer’s needs. |