Apr 19, 2018

Ballard Vice President of Technology & Product Development, Kevin Colbow, Discusses the Company’s Catalyst Technology

alphaDIRECT ETI Discusses Ballard Power Systems and Its Catalyst Technology with  Vice President of Technology, Dr. Kevin Colbow

SAN FRANCISCO, CA / ACCESSWIRE / April 19, 2018 / alphaDIRECT EnergyTech Investor, LLC, a Research and Investor Intelligence firm, announced today that Shawn Severson, Founding Partner, conducted a review of Ballard Power Systems (TSX: BLDP; NASDAQ: BLDP) and its catalyst technology and the world's first non-precious metal catalyst-based product with Vice President of Technology and Product Development, Dr. Kevin Colbow.

"We view ongoing cost reduction as one of the keys to the increase in fuel cell adoption at commercial scale. An important underpinning of the product cost curve is the catalyst used in a proton exchange membrane (PEM) fuel cells. This is a key focus for Ballard, as one would expect, and with recent ground-breaking catalyst developments, such as proprietary treatments to increase durability and new designs to integrate advanced platinum-based catalysts and research into non-precious metal catalysts, Ballard is well-positioned to effectively address this area in our view," said Mr. Severson, Founding Partner of alphaDIRECT EnergyTech Investor, LLC.

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About alphaDIRECT EnergyTech Investor, LLC

EnergyTech Investor, LLC (ETI), a division of alphaDIRECT Advisors, is a Research and Investor Intelligence firm that creates and implements digital content and programs to help investors better understand a company's key drivers including industry dynamics, technology, strategy, outlook, and risks, as well as the impact they could have on the stock price. ETI's expertise encompasses a variety of sectors including Clean Transportation, Emerging EnergyTech, Energy Services, Smart Buildings, Solar, Water Value Chain and Industrial. ETI was founded by Wall Street veteran and research analyst Shawn Severson after seeing a significant shift in the investment industry that resulted in less fundamental research conducted on small cap companies and a significant decline in information available to all investors. ETI's mission is to bridge that information gap and engage companies and investors in a way that opens information flow and analytical insights.

About Ballard Power Systems Inc.

Ballard Power Systems (NASDAQ: BLDP; TSX: BLDP) provides clean energy products that reduce customer costs and risks and helps customers solve difficult technical and business challenges in their fuel cell programs. To learn more about Ballard , please visit www.ballard.com.

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alphaDIRECT Advisors
EnergyTech Investor, LLC
Shawn M. Severson
+1 415-233-7094

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