Sarbjot (Jyoti) Sidhu was appointed Senior Vice President, Chief Experience Officer (CXO) at Ballard in October 2025. In this role, she leads global Customer Care and People and Culture, driving cross-functional alignment to enhance the end-to-end customer journey and champion a culture of responsiveness, transparency, and partnership.

Jyoti joined Ballard in 2000 and has held a wide range of leadership roles over her tenure. Most recently, she served as Chief People Officer (2022–2025), and before that, as Senior Vice President of Operations (2018–2022), with global responsibility for EH&S, Quality, Supply Chain, Production, Maintenance, and Facilities. She also held earlier roles in Corporate Quality, Production Management, EH&S, and Production Planning.

She has led several key initiatives, including Lean Six Sigma training, Ballard’s continuous improvement program, and a company-wide ERP implementation in Supply Chain and Manufacturing. She holds an MBA from Simon Fraser University and a Certificate in Operations Management from BCIT. Jyoti brings deep operational expertise and a strong understanding of Ballard’s culture to her new role as CXO. Her leadership continues to shape an exceptional experience for both customers and employees.